As day one of Jump Fest commenced, the campground was filled with a sea of purple in support of the event and its breast cancer awareness, but within a few short hours, those seas turned black.
Tresk, a freerunning fashion brand we had never heard of, swept the campgrounds like a storm. The majority of the event attendees were now coated in these stylish black tees with a simplistic, yet large, eye-catching design.
The brand was founded by Eric Tippit during his time recovering from a torn anterior tibiofibular ligament. He had been inspired by the creations of brands such as Farang and Storror and felt that he could bring something unique to the realm of freerunning fashion. We think he may be right.
For Eric having just dipped his toes into clothing production, Tresk seems to be on the right path. The logo is a simple, easy to remember hand gesture and one that can be easily repeatable physically. From a designers perspective, I’m not entirely sold on the execution of the logo on paper…but on fabric, it’s dope. The size and placement are aesthetically pleasing, and if I saw it rocked in a video, I wouldn’t confuse it with anything else. While the shirt itself may not be top-tier fabric, it’s quite comfortable, and the design is well printed. However, I appreciated the branding extras most. One thing I see young brands doing is slapping a design on a branded tee and calling it a day. Tresk is a good exception to this trend with their custom branded tags and packaging. While these things aren’t a massive additional investment, they are one nonetheless, so to see a freerunning brand putting in the extra effort right out of the gate is rather refreshing.
At first glance, I thoroughly enjoyed the look, size, and idea behind the shirt when I got a chance to test run one in Colorado. These shirts look great on athletes. They have the classic baggy look while still offering a nice design and robust feel. However, the shirts only seemed lived up to their immense hype when on everyone else. I did not enjoy how the shirt felt on my body, but this was most likely due to the fact that the shirt was too large and we didn’t have access to smaller sizes.
“Unlike Colten, I personally enjoyed the fit of the shirt for the most part,” Andrew Obenreder says, “It probably helped that the XL was more or less my size in height, and while the shirt is a little wide, I personally wasn’t bothered by it.” If you’re one to rock the baggy look, this is certainly a plus anyways.
Ultimately, what stood out wasn’t the shirt alone, but the support a brand we had never heard of was capable of obtaining in such a short amount of time. With a bit of polishing, I feel that Tresk has the potential to become a name within our culture’s developing fashion market. In the meantime, check out what they have left in stock, and we’ll see what the next storm brings.