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Blue Cross Blue Shield X HUB Parkour Training Center

In an advertising deal with Blue Cross Blue Shield of Massachusetts, HUB Parkour Training Center in Norton, MA, has scored an ad spot with national airtime.

Blue Cross Blue Shield, which provides health insurance to over 106 million Americans, filmed several different ads with Dylan Polin, and other members of the New England parkour community.

The videos can be found through Blue Cross Blue Shield of Massachusetts on YouTube.

The videos, which could potentially be seen as a milestone in the cultural acceptance of parkour in the US, are part of a recent increase in the use of parkour movement in advertising campaigns.

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